Why it’s important for marketers to be real | 2022-01-14


Connecting with the target audience is essential for effective marketing. This is vital because how the target audience responds can be directly linked to business growth.

One of the best ways to connect is to be real, authentic, and connected with your audience. This open communication creates an emotional, natural and authentic connection between your brand and your audience. If they think you understand their situation and their needs, you gain credibility and trust. You increase their level of interest.

Using language and images that connect with your end user is key. But access to premium content and images can be expensive, and it can be difficult to find inspiration for new marketing initiatives throughout the year.

CUNA Creative HubMT is a subscription-based marketing tool that gives credit union marketers quick and easy access to customizable content and industry-specific predefined campaigns. He understands:

  • Articles
  • Ads and Campaign Collections
  • Infographics
  • Youth activities
  • Social media content

CUNA Creative Hub ProMT includes all of the CUNA Creative Hub features mentioned above, plus a predefined content calendar and unlimited royalty-free image downloads from a Shutterstock® library. If you’re tired of using clip art or the same image over and over again on your marketing materials, this is for you. Shutterstock®, one of the world’s leading stock image services, has a library of over 300 million images, with 200,000 more being added every day.

Your target audience will believe you’re real with them when you present an image of a business being conducted in a professional office – as opposed to clip art or an edited image of generic professionals on a generic background, for example.

CUNA Creative Hub ProMT organizes images into collections that specifically meet the needs of credit union marketers.

Save time and grab the attention of current and future members. It’s time to get real with them using CUNA Creative HubMT


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