The brand’s new philosophy, “History Unscripted”, combines the rich heritage of the prestigious hotel with modern luxury.
The HOTEL DU PONT refreshes the elements of the brand
Wilmington, DE, Aug 05, 2021 (GLOBE NEWSWIRE) – As business travel and events come back to life, the historic HOTEL DU PONT in Wilmington, a property of PM Hotel Group, celebrates 110 years since its inauguration in 1911 with a new visual identity, refreshed brand and relaunch of the website to support several recent key hires in its events, catering and customer services departments.
Philadelphia’s WFGD studio worked closely with hotel management and PM Hotel Group to create a renewed brand identity that conveys the hotel’s modern sensibility, luxury amenities and accessible style.
âBuilding on the existing brand, this refresh maintains the style and integrity of Wilmington’s iconic landmark. The objective is to create a look that aligns with the avant-garde HOTEL DU PONT, while honoring its heritage â, explains Jenny Yip, partner of WFGD Studio.
The new design is inspired by the details of the building, the grandeur of the spaces and the history of the hotel. The updated branding elements are bold yet elegant, to welcome longtime guests and attract new visitors. The balance of white space, a limited color palette, and vintage-inspired typography help create a modern branding system for the luxury property. A collection of brands from the new visual suite have been thoughtfully integrated throughout the customer experience, from leather coasters to new suites to key cards, menus and more to deliver a redesigned and engaging guest journey.
The ethic of HOTEL DU PONT’s renewed brand, “History Unscripted”, is based on both the historic prestige of luxury property as well as its innate ability to create lasting memories through hospitality and outstanding customer service.
âAs we mulled over a new visual identity, a renewed brand identity and a creative sequel for the legendary property, we wanted to capture Wilmington’s rich history and revitalized energy as well as the hotel’s personality and effortless style. chic. HOTEL DU PONT is steeped in tradition but reinvented, âsaid Jennifer Diamond Haber, Senior Vice President of Communications and Brand for PM Hotel Group. âWe sought to communicate this concept of meeting between the historic and the modern and current events. Travel is at its best when guests experience some truly unexpected moments and leave with stories worth telling.
HOTEL DU PONT General Manager Greg Kavanagh adds: âIt was time to be imaginative and find architectural and design references within the property to echo our brand image. We are gatekeepers at the end of the day, and it made sense to seek inspiration within. “
The Refresh is the first holistic update in over 50 years and brings a fresh take on the property acquired by the Buccini / Pollin Group (BPG) in 2017. Other BPG projects include Deco food hall (2019), a re -imagination of historic Green Room restaurants like Le Cavalier (Historic Hotels of America’s Best Historic Restaurant 2020), the luxury apartment development 101 DuPont Place and the construction of the world headquarters of Chemours Inc. undergoing major renovations by Stokes Architecture of Philadelphia.
Built between 1911 and 1913 by Italian and French master craftsmen, the Gilded Age Hotel has been Wilmington’s cultural, commercial and hotel hub for over a century. More recently, HOTEL DU PONT had the honor of hosting many Joe Biden and campaign presidents in the same legendary venues that have hosted countless international leaders and luminaries over the past century. The hotel is ranked # 1 in Delaware by CondÃ© Nast Traveler, Travel + Leisure and American News and World Report. HOTEL DU PONT is proud to be a member of Preferred HotelsÂ® & Resorts Worldwide.
ABOUT THE HOTEL DU PONT
Opened in 1913, the iconic HOTEL DU PONT is dedicated to providing timeless luxury with a modern and sophisticated sensibility. Located in downtown Wilmington, Delaware, in the heart of the scenic Brandywine Valley, the iconic 12-story Italian Renaissance building has 217 spacious guest rooms and suites. Named the # 1 Delaware hotel by Conde Nast Traveler and Travel + Leisure, the hotel is also the Cavalier’s future home at the Green Room, a new brewery from chef Tyler Akin. Owned by The Buccini / Pollin Group and managed by PM Hotel Group, HOTEL DU PONT is a member of Preferred HotelsÂ® & Resorts Worldwide and Historic Hotels of America. For more information visit www.hoteldupont.com. follow us on Facebook and Instagram.
ABOUT PM HOTEL GROUP
One of the top 15 hotel management companies, PM Hotel Group has over two decades of experience building relationships with brands, partners and third-party hotel owners. We have been involved in the development and acquisition of over $ 3 billion of independent hotel properties and premium brands in the United States. As an operator, PM Hotel Group is attached to its fundamental values ââof mutual respect, of our customers and of the planet. We manage with a dedication to sustainability, a tradition of teamwork and a passion for innovation and entrepreneurship. At PM Hotel Group, we know that our employees are our greatest resource. By focusing on our associates and the communities in which we work, we deliver strong performance to our owners. Learn more about pmhotelgroup.com
CONTACT: Jennifer Diamond Haber PM Hotel Group 3019570012 [email protected]