TAG Heuer and Porsche have made 2 watches to honor the 50th anniversary of the Carrera – Robb Report


It’s hard to overstate the impact that Heuer – now TAG Heuer – has had on sports watch design, and the chronograph in particular.

Jack Heuer, great-grandson of company founder Edouard Heuer, developed now-classic models such as the Carrera, Monaco and Autavia in the 1960s, establishing his family’s Swiss brand as an international powerhouse. . The Carrera in particular, with its automotive origins and sleek, streamlined aesthetic, established Heuer as an authority in the vertical chronograph a few years before the house’s contribution to horological progress in the form of the Caliber 11 automatic movement.

In 2021, TAG Heuer has further strengthened its automotive ties through an international partnership with Porsche, launching two limited-edition models that celebrate the brands’ shared heritage. (Porsche’s 911 and Heuer’s Carrera are both named after the Carrera Panamericana race that once took place in Mexico.) Today, to celebrate 50 years since the 1972 release of the famous Porsche 911 RS 2.7 , the two legendary brands have teamed up again on a limited edition.

The new TAG Heuer Carrera X Porsche RS 2.7 in steel on the spoiler of the car that inspired it, and on the author’s wrist.

Oren Hartov

The watches, released in a 500-piece steel edition and a 250-piece 18k solid rose gold edition, are housed in the contemporary 42mm Carrera case, they adopt the racing livery of two of the most popular RS colors , now called Glacier Blue (steel) and Guards Red (gold).

The watches incorporate the iconography, typography and colors of the Porsche 911 in a thoughtful way, resulting in a product that, thankfully, never veers into kitsch. The steel version adopts the white and blue aesthetic of one of the most popular RS variants, offering a white opaline dial with rhodium-plated indexes and hands, double sub-registers, a sub-seconds counter, a date wheel with 6 o’ clock and an outer minute/second track. This last feature, along with the sub-register indexes and hands, second hand, brand and an inner ring, are in blue, while the 911 RS rim markers are cleverly integrated into the design.

The Carrera’s signature typography appears on the left side of the limited edition model’s case.

TAG Heuer

TAG Heuer also put the car-side blue band and “Carrera” typography on the side of the watch case, added blue to the chronograph pushers, and developed a nice NATO-style strap with racing stripes. Porsche and Carrera on his left. -flank of the hand. (The watch also comes with the standard TAG Heuer Carrera H-link steel bracelet, if you prefer that look.) It retails for $7,750 and is limited to 500 pieces.

The second version swaps the blue accents for red and the steel case for 18-carat 5N rose gold, adds rose gold colored applied indexes and hands and replaces the fabric strap with a red alligator version complete with a pin buckle rose gold plated. Limited to just 250 pieces, it costs $23,550. Both watches are powered by the Heuer Caliber 02 automatic movement, which achieves 80 hours of power reserve. Peek through the sapphire caseback of each watch and you’ll be greeted by a special oscillating weight designed to represent the three-spoke steering wheel of a 911 and signed with the logos of both brands.

The new TAG Heuer Carrera X Porsche RS 2.7 in red gold.

TAG Heuer

Limited edition watches like these tend to sell out quickly – indeed, given that there are about half as many new RS watches as there are RS cars, one would assume there are will have very pissed off Porsche collectors. who hasn’t pulled on a watch. But that’s not really the point: regardless of production figures and allocation – anyone, by the way, can buy one through the brand’s shops, website or certain retail partners. selected – the new Tag Heuer Carrera X Porsche RS 2.7 celebrates two brands and two products that have endured for almost 70 years for very good reasons.

“Design is a language,” said Detlev von Platen, board member of Porsche AG and former president and CEO of Porsche North America. “When we start designing a car that doesn’t yet exist, we start with the proportions, and we have a very specific design code and DNA that we use in terms of the lines that you have to see so you can very quickly recognize that this is a Porsche. This is a very clean, very specific and timeless design code. The 911 of today… does not use any of the same parts [as the original 911]- but you can immediately recognize that it is a 911.

It is perhaps telling that Frédéric Arnault, CEO of TAG Heuer, said much the same thing about the TAG Heuer Carrera. “When the Carrera was first launched…it had key elements in the design that were actually quite innovative for functional reasons: the readability of the dial and the subdials…the ergonomics of the watch,” said he declared. “We stay true to some of these key elements that are timeless and make them instantly recognizable.”

In the greater watchmaking sphere, few partnerships have felt more organic than this, and few end products have felt as well executed. Perhaps it was the two design teams’ passion for their respective Carreras that resulted in such a cool watch? Either way, we hope it continues.


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