Startup ClickUp launches Whiteboard to develop WFH analytics


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In the post-pandemic future of working from anywhere, will our desktops, tablets and phones become de facto reporters of the quality of our work? We’re not close yet, but the sprawling nature of how work is done here in 2022 may call for closer and more automated workforce oversight, which some managers will no doubt want to investigate. . This intelligent supervision will certainly include an intensive use of AI and ML.

One of the first tools to use some of these features may well be San Diego, Calif.-based ClickUp, which creates a customizable SaaS-based workplace productivity platform that serves all departments of an organization. . ClickUp’s API makes it possible to download any working application so that teams from different corners of a company can use them together on projects.

News from ClickUp today is the general availability of its new whiteboards feature on the platform, which its founder says sets it apart from competitors such as Slack, Wrike, Hubspot and Asana.

It’s the kind of versatile tool — and potential portable supervisor — that WFH employees can take with them anywhere on a tablet, phone, or laptop. ClickUp claims that its whiteboard is the only collaborative tool that allows all teams to turn ideas in real time directly into projects that integrate with their work.

“As teams move to remote or hybrid work environments, whiteboards have a vital role to play in collaboration,” said CEO and Founder Zeb Evans. “The rise of collaborative whiteboard solutions has filled the void in how distributed teams think and conjure up ideas. With the global interactive whiteboard market expected to reach $2.31 billion by 2025, it’s clear just how popular these tools are.

How will the analytics be used for telecommuting professionals

Although the platform isn’t quite ready yet, Evans told VentureBeat, the developers of ClickUp are working on the AI/ML-based feature that would apparently be useful for management: analytics that record the frequency use the device for work and what type of work is being done. The quality of the work is strictly for humans to judge at this time.

“I would say at the surface level, we can show you what work you spend the most time on, over a period of time,” Evans told VentureBeat. “So you can access anyone’s profile and you can see what we call trending tasks which use machine learning algorithms to find out where you spend the most time at work.

“In a few months, we will have news on the evolution of the situation. It will be more like an AI/machine learning feature that can predict when work will be delayed and estimate how long a project will take over time. The value of using machine learning for things like being able to track productivity or measure productivity – we’re not there yet. But I think that’s the overall promise of where we want to be able to get to from a platform perspective,” Evans said.

Virtual Whiteboard Value

Unable to huddle around a physical whiteboard wielding a colorful set of EXPO dry-erase markers together, teams are turning to virtual whiteboards, which have become popular during the pandemic, Evans said. These can be used for brainstorming, content creation, work automation, communication, project management and everything in between, he said.

“Teams brainstormed, shared ideas and planned projects — but often those ideas and plans never made it past the virtual whiteboard,” Evans said. “The reason these ideas aren’t usually executed is that they would require a bunch of other tools that are not just disconnected from the virtual whiteboard, but also from each other. No wonder workers are frustrated.

Key Whiteboard Features

The ClickUp Whiteboard includes:

Editing tools: Users add content to whiteboards in a variety of ways, from drawing to text, shapes, notes, and even the ability to embed images and other media files.

Real-time collaboration: Users collaborate with teams from anywhere, see their edits in real time, and follow cursor movements for seamless interactions.

Tasks in the whiteboard: Users can easily add existing ClickUp tasks into whiteboards, find links between tasks, documents and all other work, and create new tasks directly from whiteboards and immediately add them to their boards for execution.

Share: Users can share a whiteboard with anyone within an organization.

ClickUp Docs takes any document brand

ClickUp Docs, a key feature that has also been updated, can connect all documents used in any project natively on a single platform, Evans said. This supports Microsoft Word, Google Docs, Open Office docs and others. Some of the 50 new features include:

Documents as knowledge bases: Users can view and interact with projects and tasks directly in documents and use them to organize all work by bringing them directly to the Spaces sidebar.

Quick access and side menu: A new area in documents that provides easy access to all document functionality, including layers of personalization and interactive features such as typography, cover images, header sections, statistics and page guards.

Focus mode: This automatically erases all distractions and visually focuses on key sections, paragraphs, or sentences in a document.

Relationships: Now you can see everything about a document, including related tasks, contributors, or other pages, all in one place in a document.

ClickUp’s business history

ClickUp’s business history is remarkable. The four-year-old startup went from a $4 million run rate in 2019 to a $70 million run rate (2021) in just 24 months. VP of Operations Aaron Cort put it this way: a very successful combination of product-driven growth and organic marketing.

“It starts with the product experience — that was the #1 thing,” Cort said. “The founders were just obsessed with it; they released new features every week for a long time, and that’s what helped us gain traction in a very busy market in a short time.

Last fall, the company landed a $400 million Series C venture capital investment that earned it a $4 billion valuation. The funding round was co-led by Andreessen Horowitz and Tiger Global, with participation from Lightspeed Venture Partners and Meritech Capital Partners.

Culture of new ideas

ClickUp came out of nowhere to snatch market share from bigger, more well-known companies. Wrike, Hubspot,, Microsoft To Do, Google Tasks, Evernote, and Asana are just a few of the heavy hitters competing in this space. Apparently some of them were ripe for overtaking.

“The platforms weren’t changing,” Cort said. “I won’t mention any competitors, but there were plenty that had been around for over a decade and hadn’t moved much. We focus on the evolution of the product, and everything else has been layered around it.

ClickUp sells a $5 per month/per user plan, billed annually, that gives users access to task management software, documents and wikis, chat, and integrations with a host of other popular tools .

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