Minimalist or maximalist packaging designs


The packaging design is hard to come by. The ideal packaging conveys the mindset and production style of a business to a customer before they’ve even started looking at the product. As movie posters, there are subtle clues and almost subconscious expectations of the color choice and layout.

Most people prefer a happy medium in packaging design because it is comfortable, normal and accessible.

Both minimalist and maximalist designs pushing our emotions and making us feel like a product is different of the standard, which is why they are a popular part of today’s design trends.

What is minimalism?

Minimalism makes you happy with less. It is aesthetics not to include more information than necessary in the design of the product. It often contains lowercase letters, no iconography other than a company logo, and only one color.

Minimalist designs generally prefer white and some shade of gray, rather than the bolder contrast of black on white, although you may see subtle embossing or texture.

Minimalist designs appeal to simplicity. This appeal is particularly evident with Apple’s sloganit just works, ” reflecting a product design philosophy that requires minimal training, reading user manuals or configuring complex parameters.

In other words, minimalist designs appeal to busy people in involving stress reduction. You get something that works as expected, and it’s much more comfortable than maximalist products that are loud and direct.

Many companies manufacture products for different groups. Apple’s iPhone series is designed as a luxury but mainstream product (i.e. a luxury they want everyone to have – a very unusual approach to products).

Still, some of their other products focus on artists and graphic design professionals.

This focus is evident in packaging design, where boxes of products like the iPad and iMac can show not only the product, but what it looks like when turned on. It moves away from minimalism and comes back to the happy medium because professionals want quality and reliability more than simplicity.

What is maximalism?

Maximalism makes you want more and is all about impact and details. This implies that you are getting a lot out of a product and that it is both bold and practical. Maximalism is for people looking for success and products that help them feel like they are getting everything they want in life.

Many products aim for maximalist design, as this helps them stand out on crowded shelves where each product competes for the buyer’s attention.

You can’t sell products if people don’t notice them, so the idea of ​​growing up or going home is basically built into product design.

Maximalist or minimalist, the fundamental concept here is that the packaging must represent both the company and the product.

There are many resources to find out more. To verify this guide of Canva on the color wheel and how to balance colors in packaging, or Landor’s thoughts on the fundamentals of packaging design.

Things are constantly changing as the company moves between trends, so there are always new ideas and philosophies to explore in product and packaging design.

Start the slideshow to see examples and explanations of five minimalist and four maximalist packaging designs:

1. Apple’s iconic matte white box is an “experiment” in minimalism.
2. Negative space helps the eyes to rest, to find calm.
3. Symmetry reduces complexity.
4. The ultra-refined typography itself becomes a design element.
5. Certain reasons are acceptable.
6. Design elements that struggle for attention embody concepts of maximalism.
7. Optical illusions are full of movement.
8. Hand-drawn designs evoke smaller or limited prints.
9. Truly bold typography makes a statement.


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