Mavi’s “All for Love” collection is back to celebrate Pride Month and support LGBTQIA+ youth.
“As a brand deeply rooted in inclusivity, diversity and self-celebration, Mavi designs jeans for every body and every person with an ethos – like its clothes – that transcends race, class, age and sex to celebrate the uniqueness of everyone in the community,” it said.
In its second year, the collection focuses on oversized fits and garments accented with Pride-themed typography. The 2022 collection consists of two fluid denim jackets with a vintage wash and a light bleach wash, an oversized cropped t-shirt, a crew-neck t-shirt, a denim tote, a bandana , socks and a scrunchie. The collection retails for between $8 and $100 and is available on Mavi’s website in the United States.
“We believe in connecting with our community and celebrating our individuality by bringing our love directly to our bodies through the clothes we wear,” said Arkun Durmaz, president of Mavi North America. “We look forward to this year’s Pride and to coming together in person or virtually, let’s remember the common thread that brings us together: love for ourselves, our communities and our planet.”
Consistent with its original launch, Mavi will once again donate 100% of net proceeds from every All for Love purchase to support the Ali Forney Center, America’s largest nonprofit dedicated to LGBTQIA+ homeless youth. The center is committed to protecting LGBTQIA+ youth from homelessness and giving them the tools to live independently.
“The work we do helps provide programs and resources to homeless LGBTQIA+ youth in New York City year-round and our ongoing partnership with Mavi helps support causes that are important to the community,” said Alexander Roque. , President and Executive Director. of the Ali Forney Center. “We’re all looking forward to celebrating Pride season and beyond with Mavi.”
Mavi’s collection arrives as Levi’s, Guess and Diesel release their own Pride capsule collections and engage with nonprofits that champion the LGBTQIA+ community.