Kervin Brisseaux takes you on a visual journey inspired by MCM’s new fragrance

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MCM has just released a new eau de parfum. With top notes of fruit, floral heart notes and rich, earthy base notes, MCM’s new fragrance is a new blend that is suitable for everyone, regardless of their gender identity. Created by senior perfumer Clément Gavarry of Firmenich, the Eau de Parfum plays on MCM’s travel heritage and even comes in a small bottle designed in the image of the brand’s beloved leather backpack. Gavarry explains that “tribes of intrepid free thinkers” inspired the new MCM Eau de Parfum, motivating it to “design a lasting blend of classic and modern elements that merge to create an attitude of unbridled optimism and powerful connection.”

With this in mind, MCM has teamed up with an illustrator, artist and designer Kervin Brisseaux to create a personalized work of art based on the scent. Brisseaux was formally trained as an architect, but his art offers much more than that, adding elements of pop culture, music, video games and anime to his dynamic sketches, creating vivid pieces bursting with energy. . Full of hidden gems and ‘Easter eggs’, Brisseaux’s work is graphic and fiery, slowly revealing secret symbols and sophisticated hints upon repeated viewing. For this work inspired by MCM Eau de Parfum, Brisseaux created a mosaic-style design in which several small pieces can stand alone, but also combine to form an exciting whole. Featuring a magical being and sprinkled with MCM motifs, Brisseaux’s mosaic takes viewers on a journey inspired by how MCM’s Eau de Parfum reveals its scent over the course of a day.

To learn more about his work for MCM, Complex recently caught up with Brisseaux for a chat about his life, art, process and inspirations. Take a look, then tap the MCM website to try out its new Eau de Parfum for yourself.

Principium: the beginning



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