Instagram has easily become the best photo-sharing app, and after so many years, it’s getting another visual app refresh. You’re going to get a brighter icon, but the company has also gone a step further and developed its own typography, and it’s highlighted that as well.
Instagram goes through yet another visual but the iPad app still isn’t happening
Sure, Instagram still doesn’t have an iPad app, but here’s what the company said in a press release.
“Our vibrant gradient has been redesigned using an innovative 3D modeling process to make it lit up and alive. The Instagram gradient, made up of our brand colors, is the foundation of our complete color system,” says Instagram in a press release, “With lighting, the gradient signals moments of discovery in our marketing, logo, and even in the app, as seen in Create mode, stickers, and Instagram Story rings. “
With new typography, Instagram Sans will be used in various places such as billboards and websites. The company seeks to highlight its distinct identity through typeface. Of course, users will be able to enjoy the new typography in Stories and Reels.
“When designing this new typeface, our goal was to make Instagram Sans accessible worldwide. We partnered with language experts around the world to adapt the typeface to global scripts, including Arabic , Thai and Japanese. We want to support all of our creators and community members who are pushing the culture forward to fully express themselves in the language of their choice.
Instagram also said the new design “puts content front and center, emphasizing simplicity and self-expression” by featuring full-screen imagery. It’s not the first time and certainly not the last that the company has mentioned how creator-centric it is.
Sadly, while Instagram is definitely improving and refreshing its identity, sadly an iPad app is still missing, and that’s something a lot of people disagree with.