Enigma launches a new brand and a new proposal; invests in talents and abilities


Independent creative, design and media agency Enigma has been relaunched nationwide with a new brand proposition, coinciding with enhanced data, technology and performance capabilities.

Investment across the business enables the brand to scale to deliver expanded performance capability in the areas of SEO, customer experience, CRM, audience analytics, technology and measurement, as well as creating a content hub specifically for digital and social creation.

The agency is also unveiling a new brand architecture including a new logo, color scheme and brand voice, as it further integrates its services to deliver a seamless result throughout the customer journey.

John Gutteridge


John Gutteridge, who was appointed National CEO earlier this year, said: “Enigma already has an iconic reputation across regional Australia and has built a strong foundation to begin this next chapter.

“We have set ourselves exciting goals with a clear roadmap in place, making the necessary investments in capabilities and talent, as well as a restructuring of our mode of operation to ensure seamless integration of all new and existing services. . The new identity and brand proposition emerged effortlessly from the work we did and the discussions we had as a group,” he explained.

As part of its business transformation, Enigma commissioned independent research in consultation with renowned scientist Dr Shane Moon and the global neuroscientist group Neurons, to learn more about the relationship between people and brands, specifically the chemistry between people and brands. The results have inspired and informed the new brand proposition while reinforcing plans to develop specific skills and capabilities which, in turn, will help drive growth for customers.

Gutteridge continued, “Enigma is quite unique. Having grown in regional Australia for 30 years and now with a significant presence in metropolitan areas, the company truly understands how to connect with Australians nationwide. Specifically, we are now fascinated with understanding triggers when it comes to creating chemistry between people and brands. We are fully committed to evolving this thinking each year as global events continue to surprise, disrupt and influence how companies build brand loyalty.”

Enigma Founder and Director Lisa Sutton Gardner said, “Working alongside John to refresh the brand’s offering is exactly where we need to be to meet our ambitious growth plans.

“Our new proposition supports our mandate to be able to learn, flex and adapt our production to aid our clients’ growth ambitions and become an agency built for the immediate future and beyond.

“Over the past year we have strengthened our Australian footprint by opening an office in Brisbane and expanding the team in Sydney, this complements our Newcastle team – which includes a media team of 40 people – in addition to make strategic investments and add specialized capabilities focused on our data, technology and performance offerings,” she concluded.

Brad Stevens, Creative Brand Director, Enigma said: “With the work we are doing to relaunch our proposition, now is a great time to refresh our brand, make it cohesive, contemporary, dynamic and above all, communicate clearly what we offer to our customers.

“The creation of the new logo is part of a larger brand identity shift and strategy transformation, with ‘chemistry’ at its core. We then leverage our other brand assets – typography, photography and color – giving the new brand some serious weight.

Enigma has offices in Sydney, Newcastle and Brisbane with approximately 100 employees. Its client list includes CUB, Kennards, Newcastle Permanent, SunRice, Sydney Airport, NXT Property Group, Red Energy and NSW Govt.


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