Chief Secretary leads promotion of 75 new tourist destinations through dedicated 3-month tourism festival


SRINAGAR SEPTEMBER 08: Chief Secretary Dr. Arun Kumar Mehta today chaired a meeting to review the various activities undertaken by the Department of Tourism to highlight and promote new tourist destinations.

The administrative secretary of the tourism department as well as the MD, JKTDC and relevant officials of the department attended the meeting. He was informed that the Directorate of Tourism organizes various events to attract local and foreign tourists to the territory of the Union.

Recently, several roadshows have been organized in major cities across the country to promote events, activities and tourist destinations in Jammu and Kashmir.

He was further informed that as part of Azadi ka Amrit Mohatsav, the Department will hold an iconic week celebration during the last week of October 2021, which will include performances on Hafiz Nagma, Kalam-e-Khusroo , Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Darrvish Sufi dance and Haziri Kathak, in addition to a literary seminar on Sufism and an exhibition of local arts, calligraphy and Sufi traditions.

The department will also promote destination festivals such as Sonamarg Autumn Festival, Pahalgam Winter Festival, Khadinyar Culture Festival, Gulmarg Snow Festival, Basholi Art Festival, Mata Vaishnodevi Sangeet Samelan, the Kishtwar saffron gathering festival and Suchetgarh Seema Darshan. Likewise, the fall and barge festivals; Saffron Festival; Christmas and New Year celebrations; and the winter carnival will be organized to promote Kashmir-based destinations.

To promote rural tourism, he was informed that specific activities will be organized along the identified rural circuits across Jammu and Kashmir, including Hokersar-Parihaspora-Gohan to Gulmarg, Waderbala, Nowgam Mawar-Lolab to Kupwara, Chari -Sharief-Doodhpathri-Yousmarg in Budgam and Saderkoot Payeen-Watlab in Bandipora.

The chief secretary asked the tourism department to promote 75 new tourist places by developing comprehensive facilities in an integrated manner with adequate provisions for recreation, restaurants and restrooms.

The Department has been asked to organize a 3-month tourism festival from November to January around the new tourist places.

Dr Mehta further tasked the Department with preserving, restoring and promoting the cultural and architectural heritage of Jammu and Kashmir.

He advised the Department to make these places known by organizing dedicated trips, hiking-expeditions, mountain biking trips and stays around the identified sites.


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