Alaska Airlines joins the HBCU partnership challenge


Congresswoman Alma Adams (D-NC-12) and Representative French Hill (R-AR-02), Co-Chairs of Historically Black Congressional Colleges and Universities (HBCU) announced that Alaska Airlines is joining the HBCU Partnership Challenge .

The HBCU Partnership Challenge is an effort to promote increased engagement and support between private companies and HBCUs.


Alaska is the first airline to join the partnership.

“At Alaska Airlines, we’re making sure everyone belongs and has the opportunity to be their best. We are also committed to achieving the goals of diverse representation in leadership, inclusive culture and public leadership to enable a diverse talent pool in and beyond aviation. This is why we are proud to be the first airline to join the HBCU Partnership Challenge, ”said Ben Minicucci, CEO of Alaska Airlines, said in a press release. “We still have a lot of work to do, but we are grateful to partner with the HBCU and the HBCU Caucus to learn and deepen our ability to develop, attract and develop phenomenal talent.”

The airline also recently unveiled the ‘Our Commitment’ aircraft, featuring profiles of the next generation of leaders – the children, grandchildren and mentees of Alaskan employees, along with quotes from Dr. Martin Luther. King Jr. and Nelson Mandela in typography inspired by posters from the era of the civil rights movement.

“I am proud to welcome Alaska Airlines as the first airline to join the Congressional Bipartisan HBCU Caucus’ HBCU Partnership Challenge,” said Congressman Adams, Founder and Co-Chair of the Congressional Bipartisan HBCU Caucus. “Right now our HBCUs face a major challenge due to the pandemic and the need for infrastructure improvements. Now is the perfect time for private and public partners to come together to support our HBCUs.


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