Singapore, Oct. 10, 2022 (GLOBE NEWSWIRE) — SM Entertainment’s massively popular and futuristic K-Pop girl group aespa, which includes four real-life members as well as their respective online avatars, is teaming up with visual artist and La NFT queen Blake Kathryn, to launch an exclusive NFT collection. The collection marks the world’s first collaboration between a K-pop group and a global NFT artist and will be available from Thursday, October 13, 5 p.m. EST through Friday, October 21, 11 a.m. EST through Sotheby’s Metavers. This collaboration was jointly facilitated by connecting dotts, an APAC/US strategy agency connecting brands, consumers, talent, and content creators, and INVNT.ATOM™, an innovative, cutting-edge global brand experience agency. of the digital frontier.
Every work of art æ girls The NFT collection incorporates the personality, elements and signature identity of each party member and their avatars; perfectly combined with the surreal futuristic aesthetic of Blake Kathryn’s work, creating the ultimate collaboration between artists. The ambience used is specially composed for this collection by SM Entertainment.
The æ girls The NFT collection includes a 3-part series:
- MY Pass – Open edition NFT, an access key for all fans and collectors. Each MY Pass comes with a free NFT from a collection of 16 different works specially personalized and prepared by each aespa member.
- Altars – A total of 32 special and limited editions, four (4) executions of art from each aespa member created in editions of eight (8). Each digital artwork embodies their iconography, the world of the aespa metaverse, the KWANGYA aesthetic, and includes utilities such as a GLB file and a custom record by each aespa member speaking to the collaborative artwork . Edition 01 of each Altars series will go to the highest bidder and will also include an autograph print signed by the members and Blake Kathryn.
- Dreamspace – 1:1 illustration in a super exclusive unique edition that reflects the environment of each aespa member. This artwork offers the ultimate fan experience which includes a GLB file, a video recording of aespa and Blake Kathryn talking about the artwork, a virtual meet and greet with Blake Kathryn, and an all-expenses paid meet and greet with aespa in Seoul during their concert with a physical print signed by each member of aespa + Blake Kathryn.
The æ girls will be open to all buyers and bidders, with each series available for a 48-hour period throughout the auction week. Bids can be made by credit card, not just cryptocurrency. MY Pass and limited edition NFTs will be available at a flat rate. Sotheby’s, the world’s leading destination for art and luxury, will host a preview exhibition of all digital artworks in Hong Kong, as well as highlights from Sotheby’s Fall 2022 sales series, including the modern and contemporary art from October 2 to 9, followed by an exhibition at Sotheby’s galleries in New York from October 13 to 20.
“From the start, aespa has been a very futuristic band, embracing technology and the metaverse creatively and as a central part of their identity, and their fans have responded enthusiastically. æ girls collection, beautifully created in collaboration with Blake Kathryn, one of the most prominent female artists working in Web3, expands, cultivates and further expands aespa’s Web3 community,” said SM Entertainment.
“It was a pleasure to collaborate with aespa on this one-of-a-kind NFT collection,” said Blake Kathryn. “This release is an authentic reflection of Karina, Winter, Giselle and Ningning and captures the essence and unique qualities of each of these powerful women. I hope it reflects female artists pushing the boundaries of what is possible, blurring the lines between real and virtual to create a new kind of fandom.
“The adaptability of NFTs has opened up many new avenues for communities of collectors and fans to connect with their favorite artists and musicians. This collaboration between aespa and artist Blake Kathryn represents the best of how digital art and NFTs can bring the physical and virtual worlds together to provide fans with a special experience that is only possible with NFTs, and we are delighted to offer this sale at Sotheby’s Metaverse,” said Michael Bouhanna, Head of NFTs. and digital art at Sotheby’s.
“There is no more powerful cultural force than K-pop right now,” said Rita Magnus, managing director of connecting dotts. “The æ girls collection will introduce this passionate fandom to the world of Web3, giving fans a whole new way to connect with their favorite band. Bringing these worlds together with talents like aespa and Blake was a remarkable first.
Elvin Tan, Managing Director of INVNT.ATOM, said, “We are extremely proud that INVNT.ATOM led the strategy, creative, design, content, artist and auction house management. , as well as the execution of the marketing campaign. This collaboration puts storytelling front and center; expanding the world of art and music from the physical to new realities – an exciting new frontier for all fans. We think it’s the perfect introduction for K-Pop fans to step into Web3, the Metaverse, and beyond.
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About the spa
aespa is the fierce new all-female quartet from SM Entertainment, who, in an unprecedented first move, surpassed 100 million views on their debut video, “Black Mamba,” (the fastest-ever record for any first K-video ever). Pop in YouTube history). They debuted atop the charts in 95 countries when they launched, including Billboard Global Excl. US at No. 100 in just 3 days of being counted, marking the highest charting debut song by a K-pop girl group. The female power of KARINA, WINTER, GISELLE and NINGNING also includes their avatars – a storytelling concept that garnered those 100 million views on a single video in 51 days.
Combine “ae” (avatar and experience) + “aspect”, and you get aespa, moving between reality and virtual reality, avatars representing their counterparts. Each avatar, called “ae”, is created from each member’s personal data in a virtual world and can be “recalled” in the real world. aespa, in ethos and function, represents something different.
Their recent debut EP, “Savage” entered at no. 20 on the Billboard 200 chart, the highest ranking ever for a K-pop girl group’s debut on the US album chart. The six-track EP, led by the title track “Savage”, also hit No. 2 on Billboard’s best-selling albums chart, capping a remarkable fortnight that also saw “Savage” hit No. 1 on the iTunes Top Albums chart in 20 countries upon release. Relying on their individuality, they’re staunchly confident (with an interest in the sci-fi world) and have industry insiders keen to bet they’ll be the girl group to watch in 2022. Beyond praise from Forbes, Teen Vogue, Rolling Stone, Flaunt, and more, TIME featured them among “The Next Generation Leaders, Class of 2022” and Forbes Asia recognized them in their “30 Under 30” list for 2022. They have been named global ambassadors of Chopard and Givenchy. Most recently named Apple Music’s Global Up Next
artists since June 2022, the quartet recently released the single “Life’s Too Short” and EP, “Girls” – The 2nd Mini Album via Warner Records.
About SM Entertainment
SM Entertainment Co., Ltd. is Korea’s largest entertainment company founded in 1995 by producer Soo-Man Lee, widely known as the “founder of K-pop”. The company has developed and popularized many K-pop stars with huge global fandoms and is known for leading the global K-pop phenomenon of “Hallyu”, also known as the “Korean Wave”. Representing the entertainment industry in Asia, the company operates its own comprehensive entertainment business, including artist development, record label services, talent agency services, music production, publishing music, event management and concert production.
About Blake Kathryn
Blake Kathryn is a Los Angeles-based 3D artist with a surreal futuristic aesthetic. Her work merges vibrant palettes with ethereal undertones. Inspired by the opulent dreams of tomorrow alongside a love for retro-futurism, she infuses her work with an unfamiliar nostalgia. She has collaborated with aespa, Fendi, Jimmy Choo, Paris Hilton, Lil Nas X and more.
Founded in 1744, Sotheby’s is the world’s leading destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional fine art and luxury through auctions and buy-it-now channels including private sales, e-commerce and retail. Our trusted global marketplace is backed by a state-of-the-art technology platform and network of specialists spanning 40 countries and 70 categories that include Contemporary Art, Modern & Impressionist Art, Old Masters, Chinese Artwork , jewelry, watches, wine and spirits, and Design, as well as collector cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
About connection points
connecting dotts is a fully integrated group of entertainment experts, storytellers and strategic partners who connect the dots in the entertainment world between brands, consumers, talent and content creators. Based in Singapore with teams in South Korea and the United States, we collaborate and push boundaries with innovative, creative and original ideas for multi-dimensional projects ranging from content exhibitions, pop culture exhibitions, brand commitment to Web3.0-ready NFT collaborations. For more information, visit. www.connectingdotts.net.
INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT is a brand experience and innovation agency dedicated to helping global brands chart a course, navigate, activate and create new opportunities at the Web3 digital frontier. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers and thought leaders turn strategies into stories and stories into experiences that engage communities on a global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.
About [INVNT GROUP]
[INVNT GROUP] was established in 2020, as an evolution of founding global live brand storytelling agency INVNT in 2008, with a vision to deliver a consistent, meaningful and well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit and Washington DC; led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere impact audiences that matter, everywhere. The GROUP consists of a modern brand strategy company, Folk Hero; creative culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation center, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and original live-action brand storytelling agency, INVNT. For more information, visit www.invntgroup.com.