DESIGN ICONS ARE REBORN: PORSCHE DESIGN CELEBRATES ITS 50TH ANNIVERSARY
COSTA MESA, Calif., January 18, 2022 /PRNewswire/ –. 2022 dots the 50th anniversary of Porsche Design, founded by Professor Ferdinand Alexander Porsche in 1972 following his creation of one of the most iconic pieces of design in contemporary history – the Porsche 911. Rooted in its esteemed motorsport heritage, Porsche Design has transferred the principles and spirit of Porsche to many other lifestyle product categories over the past five decades. To commemorate the anniversary year, Porsche Design is paying homage to the past, while looking to the future, with modern reinterpretations of its most iconic product designs. One of the highlights is the long-awaited return of the Chronograph 1, the very first Porsche Design product launched in 1972. Two new models of the Chronograph 1 will be launched alongside a one-of-a-kind restored 1972 Porsche 911 S 2.4 Targa . Classic, and the new 911 Edition 50 Years Porsche Design limited to just 750 vehicles worldwide. The watches are part of a special 50-year Porsche Design capsule collection inspired by the brand’s rich design heritage that also includes sunglasses, apparel, sneakers, accessories and luggage. The limited-edition capsule collection is set to launch in Porsche Design boutiques and the official online store at January 18, with additional product launches planned throughout 2022.
“I am delighted that the philosophy and pioneering design language of our founder, FA Porsche, lives on in every Porsche Design product,” said Dr. John Becker, CEO of the Porsche Lifestyle Group. “Today the brand stands for an entire lifestyle and again and again manages to combine technical innovations with maximum functionality and purist design to set new standards.”
A nod to the past: Chronograph 1 – 1972 Limited Edition
The Chronograph 1 remains a pioneering design icon for Porsche Design that revolutionized the watch industry. The matte black timepiece took design cues from the dashboard of Porsche sports cars and transferred them to the wrist to make reading the time on the watch as efficient as possible. White numerals and hands on a black dial achieved this. The new Chronograph 1 – 1972 Limited Edition pays homage to the original while bringing it up to today’s performance standards, including a new automatic and COSC Porsche Design Caliber WERK 01.140 certified movement and a water resistant case. The design of the watch remains completely unchanged with the dial, crown, clasp and caseback all bearing the historic Porsche Design logo while the tachymeter scale around the dial, as well as the day and date display , use the original 1972 typography. The baton hands also use the original rectangular shape. A key improvement is the use of high-performance titanium for the watch case and strap, a material derived from motorsport and used in almost all Porsche Design watches today. Another notable change is the manufacturing location of the Chronograph 1 – 1972 Limited Edition. Since 2014, all Porsche Design watches have been produced in-house at Porsche Design Timepieces AG, the brand’s own watch manufacturing facility in Solothurn, Switzerland. The Porsche Design Chronograph 1 – 1972 Limited Edition is limited to just 500 pieces worldwide and is now available in Porsche Design boutiques and online at www.porsche-design.com at the suggested retail price of $7,700.
Complementing the Chronograph 1 – 1972 Limited Edition, a one-of-a-kind 1972 Porsche 911 S 2.4 Targa has been completely restored by Porsche Classic and bears the exclusive “50 Jahre Porsche Design Edition” hallmark. The vehicle carries the design language of FA Porsche and is equipped with details linking it to the Chronograph 1.
The new generation: Chronograph 1 – 911 Edition 50Y Porsche Design
Porsche celebrates the 50th anniversary of Porsche Design with the launch of the Porsche 911 Edition 50 Years Porsche Design. Limited to just 750 vehicles, the sports car carries the design style of FA Porsche and features a black exterior – the same color as the first Porsche Design product ever – black Sport-Tex seat upholstery with slate gray stitching and a classic checkered pattern, a special anniversary badge on the engine grille, embossed “50 Years of Porsche Design” logo on the headrests and a “911” badge with the limitation number on the dashboard. The limited-edition vehicle is also equipped with the Sport Chrono Package with Porsche Design Subsecond Clock, which adds the Porsche Design Subsecond Clock to the dashboard along with the small red Chronograph 1 second hand.
The vehicle’s perfect counterpart comes in the form of the Chronograph 1 – 911 Edition 50Y Porsche Design. This watch is available exclusively to owners of the limited edition sports car and also limited to 750 pieces worldwide. The timepiece combines the best of the past and present by combining the historic design of the Chronograph 1 and combining it with the high performance and sportiness of the new Porsche 911 Edition 50 Years Porsche Design. The winding rotor design is derived from the Turbo S wheel and matches the special edition sports car wheels, specially painted in satin platinum. The rotor cap features the Porsche Crest, as does the exclusive center wheel lock. Inside the timepiece beats the COSC-certified Porsche Design WERK 01.240 caliber with an innovative flyback mechanism that allows you to stop, reset and start successive time intervals in a single operation. Each Porsche Design Chronograph 1 – 911 Edition 50Y includes the vehicle’s production number laser engraved on the case back.
50th anniversary capsule collection – New design icons
In addition to watches and anniversary vehicles, Porsche Design is bringing 50 years of design expertise to other product categories in 2022. The Porsche Design 50Y Sunglasses P’8478 are a contemporary take on the style eyewear of 1978, originally designed by FA Porsche and featuring the world’s first interchangeable lens mechanism. For a more masculine look, Porsche Design offers the 50Y P’8928 sunglasses which also feature interchangeable lenses. Both sunglasses models will be available in limited product bundles in February 2022. Another all-new eyewear icon is the Porsche Design P’8950 Iconic 3D Sunglasses, which will debut later this year. Inspired by the famous Porsche Design goggles from 1979, the goggles are made using state-of-the-art manufacturing technology that fuses titanium powder to form the shape of the avant-garde goggles.
Other product launches, including 50Y fashion, sportswear, accessories, bags and luggage, will carry styling cues drawn from the brand’s motorsport heritage, such as the checkered flag of racing and Satin Platinum accents. All pieces continue the theme of drawing inspiration from the past and blending it with contemporary technologies and innovations. Following FA Porsche’s vision of combining functionality, material and technology to create unique everyday objects that become life companions
50 years of Porsche Design will be celebrated throughout the year with product launches, special anniversary events and more. A six-month special exhibition titled “50 Years of Porsche Design” at the Porsche Museum in Stuttgart, Germany, begins the celebration and opens to January 18, 2022. Visitors can experience a unique journey through time and discover 50 years of rich heritage of the Porsche Design brand. More information about the Porsche Design 50th anniversary campaign can be found at: https://www.porsche-design.com/50Y
About Porsche Design:
In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most important design objects in contemporary history. With his vision to take the principles and spirit of Porsche beyond the automobile itself, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and designs live on in all products. PorscheDesign. Every Porsche Design product stands for extraordinary precision, perfection, an impressive level of technological innovation and a unique symbiosis of intelligent function and purist design. Designed by the legendary Studio FA Porsche in Zell am See, Austria, Porsche Design products are available worldwide in Porsche Design Stores, exclusive department stores and dealers as well as online at www.porsche-design.com and www.shop.porsche.com.
For more information, go to www.porsche-design.com, and to access Porsche Design’s 50th anniversary press materials and visuals, go to www.media.porsche.com/mediakit/50- y-porsche-design.
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Porsche Design of America
Vicky Van Guyse
Marketing and Public Relations Specialist
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