Age: August 30, to 27, 2021
Profession / company: Creative Director / Owner, Scope Studios
Tell us how you got into your field. I am very fortunate to have grown up in the world of film production. My father was an actor for a short time and then became an Emmy nominated producer. I grew up with access to industry tools. You should have seen my World History video project in grade 7. The value of the production was off the charts.
When I was 13 or 14 I found a type specimen booklet with fonts available for purchase and was mesmerized. The layouts gave those words that weight and grandeur, while also highlighting the most interesting traits of each character. Phrases like “Black Quartz Sphinx, Judge My Wish” were a feast for my eyes. It was like an art exhibition for letters and I was hooked.
This experience led me to study graphic design, typography and branding, and after working as a freelance designer for larger agencies, I decided to merge my two passions and create Scope Studios. : a video creation agency focusing on quality design.
What’s your “why?” (Why do you get up every morning and do what you do? Communication has the power to create clarity. I like to create clarity. Visual communication aids like design and video have so much power. They can inform or mislead; empower or pacify; to delight or repel. I want to be someone who creates work that showcases the best of humanity. I want to delight, inform and empower.
What’s the best advice you’ve ever received? Two come to mind. “Real artists ship” and “You don’t sell vacuum cleaners, you sell clean floors. The first one reminds me that while everyone can have ideas, the execution is always the most important part. The second reminds me that people don’t buy products or services, they buy results. Good communication always connects people emotionally to these results.
What is the biggest challenge you have faced in the market / business? Bakersfield can seem like a tough place to market a premium service. For Scope, it was really about leveraging the success of each project to show up in front of the kind of people who appreciate what we bring to the table.
What is your proudest achievement of your career so far? What’s the next step for you in your career? We’ve won a few awards here and there, but I’ve focused more on honing my skills as a Creative Director and delivering the work to my clients at this point in my career. Now I would like to target larger projects that can gain greater recognition.
What advice would you give to other young professionals and entrepreneurs in Bakersfield? Always deliver more work than you get paid for, then put that work to work on the next project.
How do you hope to help improve Bakersfield, or contribute to the community at large? As a person in a creative business, the work you do adds to your city’s “creative GDP”.
Social media contact details: wearescope.com; @scopestudios; and @jeanlucslagle
What is one thing you wish you had known before starting your career? It will take many projects before the product you create is what you see in your head.